When Ade and Akeem first considered leaving their established careers as a retail banker and engineer, they knew they wanted more than just a change in job title. They wanted to own something, build something meaningful, and make a lasting impact on their community.
That desire led them to explore franchising, ultimately choosing to invest in Assisting Hands Home Care, a brand that aligned perfectly with their values and passion for helping others.
Let’s take a closer look at how their franchising journey unfolded.
The Decision to Franchise
Like many aspiring business owners, Ade and Akeem were drawn to franchising because it offered the structure and support they needed to transition into entrepreneurship while minimizing risk. As Ade explains, “We decided to invest in a franchise because it offers a proven business model and established brand recognition, which significantly reduces the risks associated with starting a new business from scratch.”
The couple knew that franchising would allow them to leverage their skills—both in their careers and personally—in a more entrepreneurial way, while still benefiting from the security of a well-established system. “The desire for a more structured support system, along with the opportunity to work with a proven business model, made it clear that investing in a franchise was the right move for us,” they said. This decision was backed by their drive to build something impactful.

Why Assisting Hands Home Care?
When it came time to select a franchise, Ade and Akeem’s choice of Assisting Hands Home Care was more than just a business decision—it was personal. This senior care franchise is known for providing in-home care services to the elderly, disabled, and others in need of assistance with daily activities. The brand has built a solid reputation for offering compassionate care, which deeply resonated with the couple.
“We chose to invest in this franchise because it aligns perfectly with our values and passion for making a positive impact in our community,” Ade explains. Assisting Hands not only had a strong, reputable brand, but the market demand for senior care services also offered significant growth potential, making it a smart investment for the future.
Assisting Hands Home Care provides essential services like personal care, meal preparation, and companionship, allowing seniors to remain independent in their homes while receiving the support they need. For Ade and Akeem, this aligned with their mission to help others while building a thriving business.
Navigating Challenges Along the Way
No entrepreneurial journey is without its challenges, and Ade and Akeem faced a few during the process of becoming franchise owners. One of the biggest hurdles? Navigating the legal and financial complexities of the franchise agreement. But they weren’t deterred. “We overcame this by working closely with legal and financial advisors who provided expert guidance and ensured we fully understood the terms and commitments involved,” they explain.
Another challenge was securing the necessary funding. The couple tackled this head-on by developing a solid business plan and exploring various financing options with the help of our team.
The Rewards of Franchise Ownership
Despite the challenges, Ade and Akeem have found immense rewards in their new role as franchise owners. “The most rewarding feeling of franchise ownership so far has been the sense of accomplishment that comes from growing and managing our own business,” they say.
The couple is proud of what they’ve built and the positive impact they’re making in their community. Owning a business that aligns with their values has been both financially rewarding and personally fulfilling.

Why They Chose to Work with Bailey Brown The Franchise Agency
Navigating the franchising landscape can be complex, which is why Ade and Akeem decided to work with a franchise consultant. “We decided to work with a franchise consultant to benefit from their expertise and guidance in navigating the complex process of selecting and investing in the right franchise,” they explain.
Working with our team at Bailey Brown The Franchise Agency made the process smoother, giving the couple the insights and support they needed to make informed decisions. “Andrea provided personalized, professional guidance throughout the entire process,” Ade shares. “Her deep knowledge of the franchise industry and ability to understand our specific needs and goals made the selection process much smoother.”
Advice for Aspiring Franchise Owners
For those considering leaving their jobs to invest in a franchise, Ade and Akeem offer this advice: “Thoroughly research and understand the franchise system you’re considering. Ensure it aligns with your interests, skills, and long-term goals.” They also stress the importance of financial planning. “Make sure you have a solid plan and sufficient capital to support both the investment and your living expenses during the initial phase,” they advise.
Speaking with existing franchisees to gain insights into their experiences and challenges is another tip they recommend. Above all, they remind potential franchisees to be prepared for hard work and dedication, as owning a franchise requires a strong commitment to success.
Looking Ahead
Ade and Akeem’s journey into franchise ownership with Assisting Hands Home Care is just beginning, but they are already seeing the rewards of their hard work and determination. They’ve built a business that not only aligns with their values but also serves a growing need in their community. With the support of a strong franchisor and their own drive, the future looks incredibly bright for this amazing couple.
Have you considered franchising as a way to pursue your entrepreneurial dreams? What would your ideal franchise opportunity look like? Let us know in the comments below.